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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q106-Q111):

NEW QUESTION # 106
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
B. Make sure the files are placed in the correct subfolder within the SFTP
C. Use the exact file name used for the trigger in the Import File Activity
D. Make sure the team has a date stamp to avoid duplication

Answer: A

Explanation:
Explanation
Using %%FILENAME_FROM_TRIGGER%% in the Import File Activity allows the automation to import any file that matches the filename pattern, regardless of the date and time stamp. This is the recommended solution for File Drop Automations

NEW QUESTION # 107
A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?

A. CloudPages
B. Query Studio
C. Journey Builder
D. Synchronized Data Sources

Answer: D

Explanation:
Synchronized Data Sources is the feature that would allow this functionality. Synchronized Data Sources are data sources that allow marketers to import and synchronize data from Salesforce CRM objects into Marketing Cloud data extensions. Synchronized Data Sources can be configured with different settings, such as sync frequency, field mapping, and filter criteria. Synchronized Data Sources enable marketers to use Sales Cloud data in their queries and other Marketing Cloud activities.

NEW QUESTION # 108
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?

A. Custom roles are only available within the business in which they were created.
B. Custom roles are available on their Marketing Cloud account.
C. Custom roles can only be edited by the user who created the role initially.
D. Custom roles override an individual user's granular permission assignments.

Answer: A

Explanation:
When creating custom roles in Marketing Cloud, it's important to consider that:
* B. Custom roles are only available within the business unit in which they were created. This means that the scope of the custom roles is limited to the specific business unit, and they do not automatically apply to other business units within the same Marketing Cloud account.

NEW QUESTION # 109
Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

A. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
B. Upon receiving an email, all tracked links start with click.email.nto.com
C. Cloudpages personalized URLs are served from cloud.email.nto.com
D. Users receive Marketing Cloud password reset emails from help@email nto.com

Answer: B,C

Explanation:
Explanation
The aspects that would confirm that SAP has been set up on NTO's account are:
* Upon receiving an email, all tracked links start with click.email.nto.com. This indicates that NTO has configured their SAP with their own domain name (email.nto.com) and subdomain name (click) for link tracking.
* Cloudpages personalized URLs are served from cloud.email.nto.com. This indicates that NTO has configured their SAP with their own domain name (email.nto.com) and subdomain name (cloud) for Cloudpages. The other options are incorrect because:
* The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors. This does not indicate that SAP has been set up, but rather that NTO has configured their own private domain for Marketing Cloud login. This is a separate feature from SAP and does not require SAP to be enabled.
* Users receive Marketing Cloud password reset emails from help@email nto.com. This does not indicate that SAP has been set up, but rather that NTO has configured their own sender address for Marketing Cloud system emails. This is a separate feature from SAP and does not require SAP to be enabled.

NEW QUESTION # 110
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A. The triggered Send Data Extension data extension template was used.
B. The wind relationship links Subscriber Key to Subscribers on Email Address
C. The data extension is located in the Salesforce Data Extensions folder.
D. The data extension is located in the Synchronized Data Extensions folder.

Answer: C

Explanation:
For Individual Email Results to be pushed back into Sales Cloud correctly, it's critical that the data extension used is specifically a Salesforce Data Extension. This type of data extension is designed to integrate with Salesforce CRM, allowing for the seamless flow of data back into Sales Cloud, such as Individual Email Results. This ensures that email interaction data recorded in Marketing Cloud is accurately reflected in Sales Cloud for comprehensive tracking and reporting.

NEW QUESTION # 111
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