Online Read Ebook Marketing Communications: Offline and Online Integration, Engagement and Analytics
Marketing Communications: Offline and Online Integration, Engagement and Analytics. P. R. Smith, Ze Zook
Marketing-Communications.pdf
ISBN: 9780749473402 | 586 pages | 15 Mb
- Marketing Communications: Offline and Online Integration, Engagement and Analytics
- P. R. Smith, Ze Zook
- Page: 586
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780749473402
- Publisher: Kogan Page, Ltd
Downloads ebooks gratis Marketing Communications: Offline and Online Integration, Engagement and Analytics by P. R. Smith, Ze Zook
Overview
Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach. All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred since the fifth edition's publication in 2011.
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